Award winning souvenirs inspired by revolution

2019-09-27

A mother and her child take a look at some of the winning souvenirs.


A music box took a first prize among the souvenirs which won awards on Thursday.


From jewelry to music boxes, chocolate to pastry, 33 souvenirs showcasing Shanghai’s features and innovative designs won awards on Thursday in the city’s annual tourism souvenir competition.


Many of the designs draw inspiration from the nation's revolutionary history to welcome the upcoming 70th birthday of the People’s Republic of China. Among them, a music box stood out and won the first prize.


The cover of the box is made of glazed tile with a color enamel technique imported from Europe in the 1920s and then widely used in the city’s buildings.


The technique features the and art deco style, which can remind people of Shanghai because many of the city’s historic buildings, mostly by legendary Hungarian architect László Hudec, were art deco.


A century ago, Western ideals and concepts swept the city, but it also marked the emergence of the Communist Party of China,


Thus, the cover is designed with the very iconic stone gate of a two-floor shikumen building, where the Party's First National Congress of the CPC was held. And it plays “The Internationale.”


Shanghai is the birthplace of the CPC. On July 23, 1921, the first national congress was held at 76 Xingye Road in Huangpu District, attended by 13 people from across China. The building was turned into a memorial in 1952, and currently an expansion is under way.


The other work winning a first prize was a gift box designed by the Shanghai Natural History Museum.


Inspired by the museum’s star specimen of a lion who is popular due to its lovely expressions, designers create a cute cartoon lion and printed the figure on more than 20 products, including socks, towels, badges and notepaper.


There's a surprise when you open the box, the roar of a lion is heard.


Other winning designs include a jewelry set inspired by Dake Ding, a ritual bronze vessel used for worship in the late Western Zhou Dynasty (1046–771 BC) and a national treasure displayed in the Shanghai Museum.


The jewelry is designed with Dake Ding’s iconic “water wave” patterns and decorations. Modern 3D printing technologies are used to make the rings.


Also among the winning enteries were pastries in the shape of city flower the magnolia, a fan in the shape of the city’s landmark Oriental Pearl Tower and traditional paper-carved lamps featuring scenes of the historical Yuyuan Garden.


The winning works were selected through an online vote, which attracted a record 620,000 votes, from more than 2,000 entries in this year’s competition managed by the Shanghai Administration of Culture and Tourism.


Shen Chao, an administration official, said this year museums and tourist attractions had been more engaged in the competition, and they brought more innovative products with reasonable prices.


Some designs, which hadn’t been turned into products, would likely be promoted to the market within six months, he added.


Meanwhile, a report to predict the trend of souvenirs in 2020 was released, which shows that the keywords for the next year’s tourism products will be “red” revolutionary culture, Shanghai-style elements and environmental-friendly concepts.


A gift box designed by Shanghai Natural History Museum.


Jewelry inspired by Dake Ding, a ritual bronze vessel used for worship in the late Western Zhou Dynasty.


A fan in the shape of the city’s landmark Shanghai Oriental Pearl Tower.



Source: SHINE Editor: Shen Ke


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